InterContinental Hotels Group Presents: Boosting Customer Loyalty with Social Business Software
Webcast Recorded on April 23rd, 2009
InterContinental Hotels Group (IHG) implemented Jive Social Business Software to connect and engage with its 40 million Priority Club Rewards members. IHG's vision for the new community, Priority Club Connect, is to become the central online gathering place for Priority Club Rewards Members and other like-minded travelers to engage with the Priority Club Loyalty Program and connect and share their traveler experiences. Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community.
What you will learn:
- How to enhance your customer loyalty programs with Social Business Software
- Best practices for deploying and managing customer loyalty communities
- How to transform your customers into brand advocates
Complimentary resources:
- A copy of Gartner, Inc's 2008 Magic Quadrant for Social Software
- A copy of the Forrester Wave: Community Platforms, Q1 2009
Webcast speakers:
- Cassandra Jeyaram, PhD, Social Marketing Manager, InterContinental Hotels Group
- Jennifer Kolshak, Social Marketing Specialist, InterContinental Hotels Group
- Adam Mertz, Product Marketing Manager, Jive Software
Watch the Video:
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Jive develops Social Business Software that integrates the most powerful capabilities of collaboration, community, and social networking platforms -- revolutionizing how businesses connect to, and capitalize on, the intellectual and creative content of employee and customer conversations. Industry leaders, including 15% of the Fortune 500, rely on Jive to solve critical challenges in Marketing and Sales, Human Resources, Support and Research & Development.