Social Software Strategies for the Enterprise - a Roundtable with Cisco, Nike, Forrester & Jive
Webcast Recorded on April 9th, 2009
You will get insights from:
- Cisco's marketing team, which created and runs online communities to more deeply engage customers, partners, and prospects
- Nike's branding team, which leverages an internal social network to more effectively deploy global campaigns and initiatives
- Forrester's research team, which tracks the latest market insights and best-practices for companies implementing social media strategies
- Your peers, during a live Q&A session on the topics that are front-of-mind for others in the industry
Complimentary resources:
- A copy of the Forrester Wave: Community Platforms, Q1 2009
- A copy of Gartner, Inc's 2008 Magic Quadrant for Social Software
Webcast roundtable speakers:
- Mike Odenheimer, Senior Manager of Marketing, Cisco
- JR Bolen, Brand Marketing Information Manager, Nike
- Arjo van Genderen, Brand Marketing Information Manager, Nike
- Laura Ramos, Vice President, Principal Analyst Forrester
- Dave Hersh, CEO, Jive Software
This roundtable discussion will cover real-world examples from Nike and Cisco, who are leveraging social media tools to enable more rapid team collaboration and deeper customer engagement. The panel will also explore Forrester's market research and best-practices from across the industry, to provide you with the insights you need to effectively implement a holistic Social Business Software strategy -- both inside and outside your company.